This is an interesting review of the power of expectations in human experience, starting with a discussion of the importance of prediction and a startling Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
In Get It Done: Surprising Lessons from the Science of Motivation, Ayelet Fishbach summarises her rich knowledge of motivation and how it works. More specifically, Continue Reading
In The Behaviour Change Wheel, the authors outline a process and framework for designing behavioural interventions to give a step-by-step guide to policy makers to Continue Reading