What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading
The Choice Factory by Richard Shotton has been described by Rory Sutherland as a "Haynes Manual for understanding consumer behaviour". Expectations were very high when I Continue Reading
[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading
Nike have recently announced a new marketing campaign centred around the somewhat divisive figure of Colin Kaepernick, famous for "taking a knee" as an American Continue Reading