In this second article explaining the SNAPP framework’s five principles I will focus on the importance of social norms (click here to read about simplicity). Continue Reading
In previous articles (here and here), I introduced TapestryWorks’ SNAPP framework which covers a wide range of principles from behavioural economics and applied psychology that Continue Reading
A fascinating study was published this week, which measured levels of cheating by children in school tests (albeit in a very artificial environment). The conclusion Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading