The SNAPP Framework for Sustainable Behaviours The field of behavioural economics can be confusing, with so many ‘heuristics’ (a better name than biases, Wikipedia lists Continue Reading
I tend to run away from anything that uses the word architecture (or architect) unless it relates to building real buildings. Having said that, the Continue Reading
In Behavioural Economics for Business, Bri Williams provides a good overview of behavioural economics, the key mental heuristics (biases) that businesses should know and many Continue Reading
The Choice Factory by Richard Shotton has been described by Rory Sutherland as a "Haynes Manual for understanding consumer behaviour". Expectations were very high when I Continue Reading