A fascinating study was published this week, which measured levels of cheating by children in school tests (albeit in a very artificial environment). The conclusion Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading
The SNAPP Framework for Sustainable Behaviours The field of behavioural economics can be confusing, with so many ‘heuristics’ (a better name than biases, Wikipedia lists Continue Reading
I tend to run away from anything that uses the word architecture (or architect) unless it relates to building real buildings. Having said that, the Continue Reading