Rachel Lawes new introduction to the art and science (she prefers science) of semiotics is a welcome addition to the literature and definitely the most Continue Reading
In this uncertain world, we all want to have a clearer idea of the future that lies ahead for us, our communities and our businesses. But prediction is Continue Reading
Michele Gelfand has worked on Tightness-Looseness as an important cultural difference for many years, and her work is summarised in Rule Makers, Rule Breakers. This Continue Reading
The truth about brand research The secret of great marketing is to make your brand easy to buy. Making brands easy to buy means building Continue Reading