Decoded is an introduction to the discipline of Decision Science and its application to marketing. Any book that discusses the application of behavioural science to Continue Reading
[This post was written for the TMRS – Thailand Market Research Society – Facebook page, where you can find resources for Thailand’s market research industry Continue Reading
Nir Eyal begins with some telling statistics (probably now outdated) that 79% of smartphone owners check their device within 15 minutes of waking up every Continue Reading
In Pre-suasion, Robert Cialdini looks at how the psychology of influence and behaviour change starts long before the actual moment of change or conversion or Continue Reading