A recent article by Faris Yakob on successful advertising, struck me as a very strong argument for the power of the senses and symbolism (through Continue Reading
I’ve written previously about the importance of colour as a brand asset (click here) and specifically about Cadbury’s battle to trademark Pantone 2865c (the Cadbury Continue Reading
Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading
Dunkin’ Donuts have announced a name change from the beginning of next year. They’re keeping the Dunkin’, but clearly want consumers to dunk more than Continue Reading