We last wrote about a change in Uber’s brand logo three years ago, and it seems that they are at it again. This time, the Continue Reading
Nike have recently announced a new marketing campaign centred around the somewhat divisive figure of Colin Kaepernick, famous for "taking a knee" as an American Continue Reading
Burberry have announced a new look for their brand, the first time it has been updated in 20 years. Frankly the new logo is underwhelming, Continue Reading
Victoria’s Secret is a declining brand, losing market share over the last few years. Is this because it’s interpretation of the Seducer archetype as a Continue Reading