In a recent article on Louboutin’s trademark red (click here for more), I may have jumped the gun in mentioning Nestlé’s KitKat and it’s familiar Continue Reading
TapestryWorks have long advocated using the senses and symbolism to build brand experiences with meaning, so we were very pleased to read the line, “distinctive Continue Reading
In Brand esSense I discuss the importance of distinctive brand assets and assert that the single most important one of them is colour. I open Continue Reading
“People have become so fixated on numbers that they can’t see anything outside of it” (Tricia Wang) TapestryWorks believe that understanding human behaviour is ultimately Continue Reading