What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading
[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading
“Algorithms don’t make things fair, they repeat past practices – they automate the status quo” (Cathy O’Neil in Weapons of Math Destruction) I recently came Continue Reading
It is now clear that the human brain is immensely complex and interconnected with much of its work unknowable and mysterious. This is hard Continue Reading