While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
Is Burger King’s latest advertising campaign ‘brave” and “disruptive” as claimed by some in the advertising industry or just a rotten idea? Burger King claim Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading