After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading
Pantone has announced their colour of the year for 2020. Unlike the more contemporary choices of the last two years, the most recent selection goes Continue Reading
In the opening chapter of Irresistible, Adam Alter quotes a psychologist who states that, “Every single person I work with has at least one behavioural Continue Reading
Pantone have just announced their colour of the year, and the choice for 2019 is Living Coral. Their choice reflects a move from the mystic Continue Reading