In Pre-suasion, Robert Cialdini looks at how the psychology of influence and behaviour change starts long before the actual moment of change or conversion or Continue Reading
On a recent cinema trip, I was having dinner with friends and we ordered Tiger which came in a tall bottle with “Bedok” printed below Continue Reading
In Thinking, Fast And Slow, Daniel Kahneman provides an overall metaphor for human thinking as well as describing a long list of heuristics (mental rules Continue Reading
In Behavioural Economics for Business, Bri Williams provides a good overview of behavioural economics, the key mental heuristics (biases) that businesses should know and many Continue Reading