Jonah Berger’s latest book on the science of persuasion takes a slightly different tack to many by focusing on removing the obstacles to behaviour change Continue Reading
How are Indonesians coping with Covid-19 and what are the emotions and motivations they are currently feeling? TapestryWorks’ partners in Indonesia, Eye-to-Eye, have been talking Continue Reading
What are the long-term strategic implications and opportunities of Covid-19 for brands? This is the first in a series of weekly articles looking beyond immediate Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading