Kellogg’s have just announced a redesign of their range of breakfast cereals in the UK and across Europe, and on first look it looks like Continue Reading
I’ve written previously about the importance of colour as a brand asset (click here) and specifically about Cadbury’s battle to trademark Pantone 2865c (the Cadbury Continue Reading
“My mistress’ eyes are nothing like the sun, Coral is far more red than her lips’ red … … And yet, by God, I think Continue Reading
Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading