Earlier this year San Pellegrino launched a redesign of packaging for their range of sparkling juices. The old design was considered iconic by many, especially Continue Reading
In Brand esSense, I wrote about IKEA’s brand archetype of the Every(wo)man, with their core principle of “giving everyone, whatever their status, access to affordable, Continue Reading
Gastrophysics is Charles Spence’s follow-up to The Perfect Meal, and an attempt to popularize his work in creating more exciting and memorable eating experiences. The Continue Reading
Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading