We have written about Mastercard’s development of brand assets (colour, taste and sound here, fragrance here, and the process of sensory signatures here). Their recent Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
You may not have noticed, but Facebook have a new brand identity which, in their words is, “designed for clarity, inspired by people”. The company Continue Reading