What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading
LEGO are launching their first full spectrum campaign in 30 years, “celebrating the endless potential of creativity and play”. The brand is linking the cultivation Continue Reading
As a strong proponent of sensory branding and the importance of building brand assets, I was excited to see Mastercard’s latest move in the evolution Continue Reading
Coca-Cola recently sponsored an attempt to make rubbish bins more visible. Apart from the good cause of helping people find where to place their rubbish, Continue Reading