In Brand esSense I argued that a brand name was the most important ‘symbol’ of a brand and its meaning. The name primes other associations Continue Reading
As we began 2020, climate change and the reduction in single-use plastics were a key focus for the public sector, private sector and the general Continue Reading
Is Burger King’s latest advertising campaign ‘brave” and “disruptive” as claimed by some in the advertising industry or just a rotten idea? Burger King claim Continue Reading
Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading