In Brand esSense I argued that a brand name was the most important ‘symbol’ of a brand and its meaning. The name primes other associations Continue Reading
Creating Value is Laura Oswald’s follow up to Marketing Semiotics with much more emphasis on the different applications of semiotics in marketing and market research, Continue Reading
Doing Semiotics is a follow-up to Laura Oswald’s Marketing Semiotics and Creating Value (review here). I read it hot on the heels of reading Rachel Continue Reading
This book is a good introduction to the world of CSR and how companies can bring it into the heart of their business. It takes Continue Reading