Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading
Celebrities and influencers and widely used in advertising in Thailand and other Asian countries. They are used to build credibility and attract the attention of Continue Reading
The Bangkok Post’s editorial on 16th May 2020 highlights the issues that many people face in the age of digitalization and the aftermath of Covid-19. Continue Reading
We have previously written about Nike’s ‘brave’ branding and they have spoken out again, after focusing on messaging and enabling the importance of exercising at home Continue Reading