Like any good prosecutor Robert Mueller lays out his evidence and then analyses what that evidence means about how people behaved. This is something that Continue Reading
A recent article by Faris Yakob on successful advertising, struck me as a very strong argument for the power of the senses and symbolism (through Continue Reading
Kellogg’s have just announced a redesign of their range of breakfast cereals in the UK and across Europe, and on first look it looks like Continue Reading
I’ve written previously about the importance of colour as a brand asset (click here) and specifically about Cadbury’s battle to trademark Pantone 2865c (the Cadbury Continue Reading