The truth about brand research The secret of great marketing is to make your brand easy to buy. Making brands easy to buy means building Continue Reading
Decoded is an introduction to the discipline of Decision Science and its application to marketing. Any book that discusses the application of behavioural science to Continue Reading
[This post was written for the TMRS – Thailand Market Research Society – Facebook page, where you can find resources for Thailand’s market research industry Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading