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The esSense of Brand Extensions

What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading

Perceiving, Feeling, and Acting on Fear

Scientific American recently published a lengthy (30+ pages) overview of the science of fear, based on a discussion between some of the leading thinkers on Continue Reading

Putting on the Brakes: The feeling of fear

[Note: this article was originally posted in February 2017 by InspectorInsight. Although it focuses on the biological and behavioural aspects of free, it’s worth re-reading Continue Reading

Review of Hooked: How to build habit-forming products by Nir Eyal

Nir Eyal begins with some telling statistics (probably now outdated) that 79% of smartphone owners check their device within 15 minutes of waking up every Continue Reading

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