What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading
Scientific American recently published a lengthy (30+ pages) overview of the science of fear, based on a discussion between some of the leading thinkers on Continue Reading
[Note: this article was originally posted in February 2017 by InspectorInsight. Although it focuses on the biological and behavioural aspects of free, it’s worth re-reading Continue Reading
Nir Eyal begins with some telling statistics (probably now outdated) that 79% of smartphone owners check their device within 15 minutes of waking up every Continue Reading