LEGO are launching their first full spectrum campaign in 30 years, “celebrating the endless potential of creativity and play”. The brand is linking the cultivation Continue Reading
In my last post on the psychology of money (click here), I looked at pricing through the lens of the SNAPP behaviour framework. I left Continue Reading
“Price is what you pay. Value is what you get.” – Warren Buffett Price is definitely not the same as value, although classical economics continues to Continue Reading
Like any good prosecutor Robert Mueller lays out his evidence and then analyses what that evidence means about how people behaved. This is something that Continue Reading