Mindset is a good guide to her work over many years on fixed and growth (know an incremental in her research) mindsets. These mindsets reflect Continue Reading
Doing Semiotics is a follow-up to Laura Oswald’s Marketing Semiotics and Creating Value (review here). I read it hot on the heels of reading Rachel Continue Reading
Hopefully by now most of us realise that the mind versus body problem is a quaint notion from the past, when we mistakenly believed that Continue Reading
In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading