[This post was written for the TMRS – Thailand Market Research Society – Facebook page, where you can find resources for Thailand’s market research industry Continue Reading
The old cliché “familiarity breeds contempt” contradicts what we know about human psychology and brain science. The Mere Exposure Effect shows that we develop preferences Continue Reading
The SNAPP Framework for Sustainable Behaviours The field of behavioural economics can be confusing, with so many ‘heuristics’ (a better name than biases, Wikipedia lists Continue Reading
As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading