“Life is lived forwards but understood backwards” (Søren Kierkegaard) Is System 1 vs System 2 (conflated with emotion vs reason and implicit vs explicit) the Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading
What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading
[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading