Michele Gelfand has worked on Tightness-Looseness as an important cultural difference for many years, and her work is summarised in Rule Makers, Rule Breakers. This Continue Reading
Why is culture important for brands and especially local brands? How is Asian beauty different from Western beauty? And what kind of insights can help Continue Reading
Designers understand the greater power of recognition over recall, which is why interfaces for complex systems use familiar iconography and layouts (think of the design Continue Reading