[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading
Nike have recently announced a new marketing campaign centred around the somewhat divisive figure of Colin Kaepernick, famous for "taking a knee" as an American Continue Reading
On 24thJuly 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted to Continue Reading
Victoria’s Secret is a declining brand, losing market share over the last few years. Is this because it’s interpretation of the Seducer archetype as a Continue Reading