Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading
In The Urge to Splurge, Laura Byrne Paquet traces the cultural history of shopping from the ancient world to the twentieth century. She discusses how Continue Reading
If you are looking for a book to give you some optimism, this may be a good choice. Although reasonably long, it is packed with Continue Reading
I first read The Geography of Thought too many years ago to remember. It had a huge influence on my thinking at the time, so Continue Reading