“Life is lived forwards but understood backwards” (Søren Kierkegaard) Is System 1 vs System 2 (conflated with emotion vs reason and implicit vs explicit) the Continue Reading
Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading
Dunkin’ Donuts have announced a name change from the beginning of next year. They’re keeping the Dunkin’, but clearly want consumers to dunk more than Continue Reading
If you want to know more about the psychology of perception, then Deviate is a good place to start and a good companion to Richard Continue Reading