The Choice Factory by Richard Shotton has been described by Rory Sutherland as a "Haynes Manual for understanding consumer behaviour". Expectations were very high when I Continue Reading
[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading
Nike have recently announced a new marketing campaign centred around the somewhat divisive figure of Colin Kaepernick, famous for "taking a knee" as an American Continue Reading
In retail environments, brand assets (i.e., recognition) interact with the semiotics of the physical environment through our senses and the psychology of choice. It helps Continue Reading