Burberry have announced a new look for their brand, the first time it has been updated in 20 years. Frankly the new logo is underwhelming, Continue Reading
On 24thJuly 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted to Continue Reading
In a recent article on Louboutin’s trademark red (click here for more), I may have jumped the gun in mentioning Nestlé’s KitKat and it’s familiar Continue Reading
TapestryWorks have long advocated using the senses and symbolism to build brand experiences with meaning, so we were very pleased to read the line, “distinctive Continue Reading