Doing Semiotics is a follow-up to Laura Oswald’s Marketing Semiotics and Creating Value (review here). I read it hot on the heels of reading Rachel Continue Reading
Reading Using Semiotics in Retail and a conversation about a project on the interface between work and lifestyle with shifting working patterns, I was reminded Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
In this series we have talked about the importance of Simplicity, Norms, Availability, and Personalisation twice. Perhaps the brain’s greatest skill is its profound ability Continue Reading