Pantone has just launched its colour of the year, following on from being optimistic and grounded in 2021, classic blue in 2020, and living coral Continue Reading
In previous articles (here and here), I introduced TapestryWorks’ SNAPP framework which covers a wide range of principles from behavioural economics and applied psychology that Continue Reading
In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we will consider how Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading