The latest science of the brain and emotions is rather disconcerting until you sit and think about it. In fact, what Lisa Feldman Barrett says Continue Reading
Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading
Dunkin’ Donuts have announced a name change from the beginning of next year. They’re keeping the Dunkin’, but clearly want consumers to dunk more than Continue Reading