Victoria’s Secret is a declining brand, losing market share over the last few years. Is this because it’s interpretation of the Seducer archetype as a Continue Reading
On 24th July 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted Continue Reading
TapestryWorks have long advocated using the senses and symbolism to build brand experiences with meaning, so we were very pleased to read the line, “distinctive Continue Reading
In Brand esSense I discuss the importance of distinctive brand assets and assert that the single most important one of them is colour. I open Continue Reading