As communication channels and styles evolve, it’s worth reviewing how digital communication works and what that means for brands, businesses, and researchers. Brands are increasingly Continue Reading
“Music is he universal language of mankind” (Henry Wadsworth Longfellow) A study published in Science on Friday (22nd November 2019, link here) confirms something many Continue Reading
The evolution of language can reveal much about how language works, providing frameworks for thinking about how to understand specific aspects of language (such as Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading