Designers understand the greater power of recognition over recall, which is why interfaces for complex systems use familiar iconography and layouts (think of the design Continue Reading
“Life is lived forwards but understood backwards” (Søren Kierkegaard) Is System 1 vs System 2 (conflated with emotion vs reason and implicit vs explicit) the Continue Reading
Increasingly market researchers talk about System 1 and System 2 and the differences between standard market research approaches and more “advanced” approaches from implicit association Continue Reading