[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading
In retail environments, brand assets (i.e., recognition) interact with the semiotics of the physical environment through our senses and the psychology of choice. It helps Continue Reading
On 24thJuly 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted to Continue Reading
On 24th July 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted Continue Reading