In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
When I was a student, the go-to textbook on statistics was Darrell Huff’s How To Lie With Statistics, and in many ways David Spiegelhalter’s book Continue Reading
In this uncertain world, we all want to have a clearer idea of the future that lies ahead for us, our communities and our businesses. But prediction is Continue Reading
The truth about brand research The secret of great marketing is to make your brand easy to buy. Making brands easy to buy means building Continue Reading