Having written about San Pellegrino’s new packaging design only days ago (read more here), I came across the new logo design of Oxford University Press Continue Reading
In Greener Marketing, John Grant explores the evolving topic of sustainable marketing (although he is very clear that he prefers the phrase ‘green marketing’). The Continue Reading
In Brand esSense, I wrote about IKEA’s brand archetype of the Every(wo)man, with their core principle of “giving everyone, whatever their status, access to affordable, Continue Reading
Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading