On a recent cinema trip, I was having dinner with friends and we ordered Tiger which came in a tall bottle with “Bedok” printed below Continue Reading
I reread Habit recently, a book that was ahead of its time when first published. In this book, Neale Martin argues that two fundamental assumptions Continue Reading
Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading
We are coming up to the time of year when pundits write about trends and innovations in market research for the coming year. Why are Continue Reading