In his novel La Peste (The Plague), Albert Camus wrote, ‘But what does it mean, the plague? It’s life, that’s all’ In many ways, Covid-19 Continue Reading
A fascinating study was published this week, which measured levels of cheating by children in school tests (albeit in a very artificial environment). The conclusion Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading
For anyone interested in the origins of human culture, A Natural History of Human Thinking is a must read. This short, clear and easy-to-read book Continue Reading