In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
Earlier this year San Pellegrino launched a redesign of packaging for their range of sparkling juices. The old design was considered iconic by many, especially Continue Reading
Gastrophysics is Charles Spence’s follow-up to The Perfect Meal, and an attempt to popularize his work in creating more exciting and memorable eating experiences. The Continue Reading
TapestryWorks are strong advocates for building multiple sensory touchpoints into the signature of a brand, with each touchpoint consistent with the core values and emotional Continue Reading