I wrote about Mastercard’s use of colour, taste and sound two years ago (read here) when they launched a new sensory branding strategy. Recently, they Continue Reading
A very readable overview of your body’s single largest organ and what it means for our lives. Our skin is approximately two square metres in size Continue Reading
TapestryWorks have always believed in the power of sonic logos (for example, Direct Line here and Mastercard here). Sonic branding is a highly effective way Continue Reading
A Mark Ritson column on Direct Line’s use of brand assets (link here) has some interesting statistics on the use of visual and audio assets Continue Reading