In this series we have talked about the importance of Simplicity, Norms, Availability, and Personalisation twice. Perhaps the brain’s greatest skill is its profound ability Continue Reading
In The Status Game, Will Storr takes a wide-ranging view of human nature and the role of status in our lives. From hunter-gatherers to modern Continue Reading
If you are looking for a book to give you some optimism, this may be a good choice. Although reasonably long, it is packed with Continue Reading
Loss aversion is one of the central ideas of behavioural economics that has made it into the mainstream. In The Power of Bad, John Tierney Continue Reading