Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Continue Reading
Situations Matter: Understanding How Context Transforms Your World is a fascinating read on how we are manipulated by the world around us and how context Continue Reading
Influence has been a standard read for almost 40 years and the publication of a new and expanded version gave me a great opportunity to Continue Reading
Loss aversion is one of the central ideas of behavioural economics that has made it into the mainstream. In The Power of Bad, John Tierney Continue Reading